Center for Energy Studies researchers propose a national marketing campaign to better inform consumers about measures that can decrease fuel use, particularly during an oil shock.
Citation
Coan, James D. and Barnes, Joe. "A Marketing Campaign to Reduce Vehicle Fuel Use." (2012) James A. Baker III Institute for Public Policy of Rice University: http://bakerinstitute.org/research/a-marketing-campaign-to-reduce-vehicle-fuel-use/.
