Man has need for self-expression, be it language, music or portrayal art. Today, man’s greatest achievement -- the man-made world of the city -- reflects an unflattering, unsatisfactory and unattractive image of himself, placing the pursuit of self-expression in the context of the city in serious jeopardy. The "personality" of a city is expressed in terms of its structure, its spaces and its image. One of the better ways to change and improve the "personality" of the city is through art. An analytical inventory of potentials in a city reveals the relativity of the structure, spaces and image to man and art. A search for potentials exposes undeniable possibilities of change through art. Recognition of these potentials demands direction— a plan. An art place -- a "forum"-- would be established, for the exchange of ideas, methods, philosophies and techniques of art— intensifying interests in the arts. The principal concept is to provide an inner structure for the pursuit of fine arts, inter-woven into the existing urban fabric of Houston.