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Components of perceived risk for consumer products
Three studies were conducted to discover the underlying components of perceived risk. The first two studies examined two statistically and qualitatively different lists of rating items, and demonstrated that a principal ...
Customer service biases against obese individuals: A field investigation of retail service
Customer service is a focus of much research attention and is linked to organizational outcomes. This thesis examines customer service behaviors toward obese versus average-weight customers. Because of the negative stereotype ...