The Power of PowerPoint: Providing MBAs a Leadership Edge
Author
Barrett, Deborah J.
Date
2004Abstract
Edward Tufte (2003) argues that PowerPoint is so flawed that it is impossible to communicate
anything meaningful using it. The medium is not flawed; the users are. Instead of condemning
PowerPoint, we owe it to the MBAs to teach them how to use this powerful communication tool.
Knowing how to use PowerPoint effectively can give MBAs a leadership edge. This article
discusses what we should be teaching the MBAs to allow them to take advantage of PPT and use
it to deliver powerful presentations.
Citation
Keyword
Type
Journal article