Brenta: The structure of brand-scaping one's image(inary)
Armstrong, W. Brent
Master of Architecture
Architecture and design is not exempt from the laws of branding in the day and age of image identity and mass consumerism. Brenta is a network that maps, structures, projects and identifies the relationships of branding in the realm of modern design.
Supplemental files: A CD-ROM OF " Brenta: The Structure of Brand-Scaping Ones Image(inary)" (w. brent armstrong COPYRIGHT 2005) was included with the printed thesis. HTML page images have been converted to PDF.
Business administration; Marketing; Mass communication; Architecture