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ESSAYS ON MULTICATEGORY DEPENDENCE MODELS OF CONSUMER CHOICE
This research concentrates on understanding the dynamic choice behavior of households using econometric models; specifically the influence of promotional campaigns and cross-category dependencies on purchase incidence ...
Essays On Discrete Choice Models
Discrete choice models have long been a cornerstone of marketing research. The beginning of what is currently known as the Multinomial Probit Model was published by Thurstone in 1927. Luce's choice axiom in 1959 is a ...
Hotel Management in the Digital Age: Empirical Studies of Reputation Management and Dynamic Pricing
Although a hotel’s basic purpose of providing a temporary place of lodging has not changed fundamentally over the course of history, the industry has continuously evolved with the newest innovations in architecture, ...
Market-Based Assets, Value Appropriation Activities, and Cash Flow Outcomes
Understanding marketing’s contributions to the financial performance of firms is an important question for the field. A critical performance metric is cash flow vulnerability, or the potential for downside cash flow outcomes ...
The Dual Role of Advertising in Brand Management
Brand equity is one of the most valuable intangible assets a firm possesses. Yet the underlying process through which advertising increases brand equity and the outcomes of brand equity is not well understood. Chapter 1 ...
The Impact of Political Identity on Consumer Behavior
Over the past decade, consumers’ political identity has become more salient because of increased political polarization. As such, companies need to better understand how consumers’ political identity affects their attitudes ...