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ESSAYS ON MULTICATEGORY DEPENDENCE MODELS OF CONSUMER CHOICE
This research concentrates on understanding the dynamic choice behavior of households using econometric models; specifically the influence of promotional campaigns and cross-category dependencies on purchase incidence ...
Essays On Discrete Choice Models
Discrete choice models have long been a cornerstone of marketing research. The beginning of what is currently known as the Multinomial Probit Model was published by Thurstone in 1927. Luce's choice axiom in 1959 is a ...