Effects of imagining self-relevant behavioral scripts on subsequent intentions and behavior
Godfrey, Sandra S.
Anderson, Craig A.
Master of Arts
This experiment examined the effects of imagining oneself acting out specific behavioral scripts on subsequent intentions and behavior. The imagination process was varied according to: (1) outcome of the script (decided to perform the behavior or decided not to); (2) amount of time allowed to imagine each scene in the script (fifteen seconds or three seconds ); and (3 ) order of the scenes (logical or jumbled ). Subjects' intentions were assessed by pre- and post-imagination rating scales. Later subjects were given an opportunity to perform the behaviors. The ratings shoved intention changes that corresponded with the outcome of the scripts that were imagined, but there were no significant effects of time or of order. The correlations between the behavioral responses and the post-imagination intentions were significantly higher than the correlations between the behavioral responses and the pre-imagination intentions. The results indicate that intentions and possibly behavior were affected by the imagination process.