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dc.contributor.advisor El-Dahdah, Fares
dc.creatorAcemyan, Alexandre Sevan
dc.date.accessioned 2018-12-03T18:32:04Z
dc.date.available 2018-12-03T18:32:04Z
dc.date.issued 2008
dc.identifier.urihttps://hdl.handle.net/1911/103637
dc.description.abstract In the past decade, car manufacturers have shifted advertising techniques from motor sports to creating grandiose architecture that is meant to be seen and published as a way of promoting their technological abilities, heritage, and forward thinking. Despite these recent advances in global scale marketing techniques, the traditional local dealership has been left untouched for decades resulting in a fragmented and poorly organized buying experience for the consumer. This thesis project aims to reinvent the modern day car dealership in the form of a mega dealership; it encompasses twenty or more car brands that function independently, but as a whole they create a fluid consumer oriented space. Additionally, the project is infused with other car related attractions such as a race track, exhibition halls, showrooms, museums, and merchandise stores to allow the site to become the prime destination for anyone interested in buying, viewing, researching, and dreaming about cars.
dc.format.extent 59 pp
dc.language.iso eng
dc.subjectArchitecture
Communication and the arts
dc.title Mega distributed dealership: Transforming the Houston car dealership into an autoscape
dc.identifier.digital 304532631
dc.type.genre Thesis
dc.type.material Text
thesis.degree.department Architecture
thesis.degree.discipline Architecture
thesis.degree.grantor Rice University
thesis.degree.level Masters
thesis.degree.name Master of Architecture
dc.identifier.callno THESIS ARCH. 2008 ACEMYAN
dc.identifier.citation Acemyan, Alexandre Sevan. "Mega distributed dealership: Transforming the Houston car dealership into an autoscape." (2008) Master’s Thesis, Rice University. https://hdl.handle.net/1911/103637.


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