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Change Communication: Using Strategic Employee Communication to Facilitate Major Change

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dc.contributor.author Barrett, Deborah J.
dc.date.accessioned 2009-08-19T18:25:15Z
dc.date.available 2009-08-19T18:25:15Z
dc.date.issued 2002
dc.identifier.citation Barrett, D.J. (2002). Change communication: using strategic employee communication to facilitate major change. Corporate Communications: An International Journal, 7(4), 219-231.
dc.identifier.issn 1356-3289
dc.identifier.uri http://hdl.handle.net/1911/27036
dc.description.abstract Whether organizational change results from a merger, acquisition, new venture, new process improvement approach, or any number of flavors-of-the-day management fads, employee communications can mean the success or failure of any major change program. The Strategic Employee Communication Model with the best practice definitions, which are composites of effective employee communication examples collected from researching selected Fortune 500 companies, help management understand the strategic role of employee communication in a high-performing company.
dc.language.iso en_US
dc.publisher Emerald Group Publishing Limited
dc.subject employees
strategy
best practice
strategic employee communication
strategic communication
communication
Change communication
dc.title Change Communication: Using Strategic Employee Communication to Facilitate Major Change
dc.type Article
dc.identifier.citation Barrett, Deborah J.. (2002). "Change Communication: Using Strategic Employee Communication to Facilitate Major Change."
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