deposit_your_work

Change Communication: Using Strategic Employee Communication to Facilitate Major Change

Files in this item

Files Size Format View Description
Change Communication - Barrett.pdf 196.2Kb application/pdf Thumbnail Change communication: using strategic employee communication to facilitate major change

Show full item record

Item Metadata

Title: Change Communication: Using Strategic Employee Communication to Facilitate Major Change
Author: Barrett, Deborah J.
Abstract: Whether organizational change results from a merger, acquisition, new venture, new process improvement approach, or any number of flavors-of-the-day management fads, employee communications can mean the success or failure of any major change program. The Strategic Employee Communication Model with the best practice definitions, which are composites of effective employee communication examples collected from researching selected Fortune 500 companies, help management understand the strategic role of employee communication in a high-performing company.
Citation: Barrett, Deborah J.. (2002). "Change Communication: Using Strategic Employee Communication to Facilitate Major Change."
URI: http://hdl.handle.net/1911/27036
Date: 2002

This item appears in the following Collection(s)