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Marketing Marvel: Extending the Life of a Scribner's Bestseller
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| Files | Size | Format | View |
|---|---|---|---|
| marketingmarvel_PQR.doc | 81.40Kb | application/msword |
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Item Metadata
| Title: | Marketing Marvel: Extending the Life of a Scribner's Bestseller |
|---|---|
| Author: | Spiro, Lisa |
| Description: | Pre-print of article published in Publishing Research Quarterly, Winter 2004 |
| Citation: | Spiro, Lisa. (2004). "Marketing Marvel: Extending the Life of a Scribner's Bestseller." |
| Citable link to this page: | http://hdl.handle.net/1911/21837 |
| Date: | 2004 |