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Marketing Marvel: Extending the Life of a Scribner's Bestseller

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Title: Marketing Marvel: Extending the Life of a Scribner's Bestseller
Author: Spiro, Lisa
Description: Pre-print of article published in Publishing Research Quarterly, Winter 2004
Citation: Spiro, Lisa. (2004). "Marketing Marvel: Extending the Life of a Scribner's Bestseller."
URI: http://hdl.handle.net/1911/21837
Date: 2004

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